Journal: Last minute
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Journal: Last minute
If you’re planning on going to a conference, please get your ticket as soon as you can.
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@adactio — I’ve heard about it this last minute phenomenon a lot this year. What do you think is the cause? The way I heard it described was “people who would previously buy 4–6 weeks out are now buying 1–2 weeks out.”, but it seems so arbitrary.
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@paulca @adactio Sometimes I wonder if people, instead of buying late, people _don’t_ buy anymore? Once an event is canceled, people say, “Oh, I wanted to”, but maybe we make that group bigger than what it is?
So we think people are buying late, because we don't see any sales, but maybe we sell less? And we're hoping it will come late.
When I look at our sales graph, it pretty much has the same shape. It's sometimes a lot less, but the shape is mostly the same. Very curious about what you think! -
@charis @paulca @adactio I’m guessing but I think one issue is how people learn about/are reminded about conferences and related how companies are/are not covering conference costs for employees and pulling back on sponsoring (I haven’t organized a big conference in a few years but did a few big ones online during the pandemic)
As an individual I often don’t see much about events now in my emails/online until just a few days or a week or two before the event (meaning I’m unlikely to attend)
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@charis @paulca @adactio and this includes the posts and emails from companies attending/exhibiting at/sponsoring such conferences.
Not unrelated a lot of these companies neglect some key details when they do post or email (ie they write emails about an event but neglect to include the actual dates of the event, location or links to how to register for the event - seemingly assuming that everyone getting the email already is attending / knows the exact dates and details of the event.
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@charis @paulca @adactio and I think it’s a failure of more than just social media. There is less non-social media as well for many industries and those that remain are more insular (conferences and magazines/websites)
Ie google cloud and AWS and Salesforce (and I assume oracle) have their own events but few where they all exhibit and help companies evaluate competitors
(Or Adobe vs alternatives or ad/publishing tools and platforms etc)
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@charis @paulca @adactio yes but I’ve seen a change in even those events getting more insular and less well suited for a company or individual new to that ecosystem. And the biggest like Salesforce’s Dreamforce aren’t all that affordable or small scale (and are costly for exhibitors or at least were a few years ago when companies friends worked for were exhibiting)
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