We always knew they weren't serious about Pride...

Queen HawlSera

This exactly this, so many people think we're literally holding these corporations at gunpoints and forcing them to make everything gay, when we really aren't... So they get mad at us.

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How an Ad Campaign Made Lesbians Fall in Love with Subaru - Priceonomics

It's a popular stereotype that lesbians drive Subarus. What's less well known is that Subaru cultivated that image—and made history in the process.

Priceonomics (priceonomics.com)

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The thing about dei initiatives is that they don't even work. All of this bullcrap and none of them were even close to hitting their targets anyway.

It's like the Paris accords. We're in the Paris accords, then we're out of the Paris accords. Then we're in them again, and then out of them again....and the whole time the world is burning record breaking amounts of fossil fuels.

Lemminary

There will most likely be death and bomb threats canceling some events, unfortunately. We've seen that before.

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We've seen that before.

For those who don't know:

Right-Wing Groups Target Pride Events Amid Rising Anti-LGBTQ Rhetoric (time.com, June 2022)

At least 11 different LGBTQ Pride events across the United States have been disrupted by right-wing protesters or delayed due to threats of violence in the past two months, according to research by TIME and the progressive media watchdog group Media Matters. Those numbers reflect a “step up in aggressive activity targeting LGBTQ people,” compared to recent history, according to Peter Montgomery, a senior fellow with Right Wing Watch, a project by the progressive group People For the American Way.

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Next pride month is going to be super awkard

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I mean their logo is a fucking red target. Not exactly what I think of when I hear "gay friendly".

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Pretty sure there will be a lot of violence this year

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The bright side is, that they'll never get to pander to us again hopefully, because how do you recover from doing such an about face on a community?

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I envy your faith in the general public's long term memory.

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and the most important in a while

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Sometimes they're used to just point at it in case of an anti-discrimination lawsuit. Sometimes it was a real policy that did real change.

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And who's fault that we got out of the Paris accords?

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Absolutionist garbage.

Granted, it's a low percentage of initiatives that are reaching their goals, typical of many new initiatives, but it's certainly not none. The majority of research and data on DEI initiatives shows that they are benefiting a majority of employees, despite only 5% of initiatives meeting their goals.

It's like saying all weightloss routines are bullcrap because nobody ever meets their weightloss goals.

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I think that actually happened naturally, and when they noticed they made the ads to capitalize on it.

Saw a writeup about it somewhere but I forget where.

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Next pride month we gon' be throwin' the bricks

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Oh, it's actually super easy when you have no shame.

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There's a bright side to this? /s

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As gross as pandering to the community is/was I’d take that over the “back in the closet”

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Target has always been shit.

How Target Funded a ‘Tough On Crime’ Prosecutor’s Office, Driving Black Youth Incarceration in Minneapolis - UNICORN RIOT

Target Corp. funded prosecutors and the Hennepin County Attorney’s Office more than two decades ago during the era of mass incarceration.

UNICORN RIOT (unicornriot.ninja)