We always knew they weren't serious about Pride...

macniel

Well, its the most obvious Virtue Signaling that doesn't cost anything to them.

Good that there are actually, sadly rather few, corpos that actually do care and not just during Pride Month but all Months. For example Paizo.

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Nice Dear Loss-Leader y’all gots.

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It doesn't matter how craven the corpos are, commercial recognition is important for mainstreaming queer existence. That's why reactionaries hate it.

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Why do people keep falling for corporations carrying about anything other than endless growth and profit.

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Hopefully it will cost them some sales.

We need a list of every company that sold out its minorities with this shit.

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I honestly don't like pride month for this reason, love idea behind it and support it but hate how companies don't care about us they just care for money.

Scrubbles

There's a reason it's coming from the marketing departments. They're using it to market to people. To sell products. It was never anything more than bastardizing pride to sell cheap crap.

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This somehow manages to cause us to backslide. Pride messaging ends up selling well. People who aren't into it, but aren't really bigots are like "eh cool, equality sounds great". Obviously the communities that it targets, it's working on. The people who don't like it - aren't gonna cause a big fuss about it, so the buy their shit and get out.

But then the problem becomes those same people who said nothing in the store - and those who aren't actively "into" it, are now seeing it everywhere. And they aren't tying it in their minds to an equality movement, they're tying it to advertising. But you know how the advertising gets - it's kind of "fad"-y. Well, the rainbow advertising 'fad' as been going on for quite some time.

So now, LGBT stuff is "everywhere", but - people are growing tired of it for the wrong reasons. They're growing tired of the advertising side of it, and it's causing problems on the human-rights side of it...

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You means corporations actually care about nothing other than money? That can't be!

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Reminder that Ellen hung out with George w bush

https://kennorphan.com/2017/10/26/canonizing-criminals-and-the-lobotomization-of-public-memory/ellen-degeneres-embraces-george-w-bush-photo-from-the-ellen-show/

When called out for going to a sports game with someone who endorsed a constitutional amendment banning gay marriage, opposed adoption rights, anti hate crime laws, and anti discrimination laws, she doubled down and did a little segment on her show about how he’s alright and posted a selfie

While it is true that bush softened on gay rights issues later that was almost exclusively after he had left the presidency and thus was basically irrelevant. When the man had extreme power his policy was disgusting. When he listened to gay republican groups he did not soften at all. It was merely when his image needed to be rebranded after he was known mostly as a war criminal responsible for murdering 1 million Iraqis that he decided to soften his stance a bit. By then the Republican Party had gotten so fucking loony plenty of people accepted him as downright rational and kind. Instead of what he was, which is basically trump with a bit of impulse control and decorum

The takeaway is exactly what you said. The unifying factor here is social class. Ultra rich gays will happily throw you under the bus for 1 more dollar. Tim Cook will happily support someone who will stop him from adopting children or getting married if it means apples market share grows by 3%. He does not care because if it truly matters to him he will just find a way to circumvent the law with his enormous wealth. He does not worry about spousal decision making because he will hire a private live in physician. He will hire a surrogate to act as a legal agent for adoption in name only. If it comes to camps he obviously won’t go to the camps. If it gets to the point where he would be anywhere near at risk he would expatriate at a moments notice on a private jet. Etc. but you won’t have those luxuries. Fuck you, got mine.

Lad

When it comes to corporations, it's just a case of whatever way the wind blows. With the far-right on the rise across the western world, they're just protecting themselves from the consequences if and when a far-right government takes power.

They are parasites and will never be allies.

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Yeah no shit. It's a corpo that just follow the money

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Corporations at some time: Doing whatever they think will make them more money

Corporations at other time: Doing whatever they think will make them more money

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This. Corpos are fuckwads, but them acknowledging Pride is a matter of societal institutions bowing to the reality that queer people are people, are entitled to rights and dignity.

Corporations aren't allies, but when they strike the rainbow colors, it is still a loss and a disadvantage to our side.

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The only company to ever be brave about queer representation was and continues to be Subaru

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Can you elaborate on this? I’m guessing it’s related to the “lesbians drive Subarus” stereotype but I’ve always been curious why that stereotype ever existed

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Well we are their main demographic so it's still a good financial decision for them.

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My understanding is their ads in the 90’s are why that’s the case!

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“Lesbaru” depicted a same-sex (f) couple in an ad in the 90’s like it was just a normal thing. Which it is!

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Subaru used to advertise to queer folk in the 90s before it was cool.

I wouldn't bet on them staying that way after 20 or 30 years, but hey, it's something