The lessons Hello Games learned from marketing "No Man's Sky" have ensured no-one knows about "Light No Fire".
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The lessons Hello Games learned from marketing "No Man's Sky" have ensured no-one knows about "Light No Fire".
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@bigpants interesting point! But I wouldn’t be worried about marketing for them, there will be so many articles about their next game + comparisons with NMS.
But it’s true, I forget this game is in development. But I just checked and they haven’t even announced a release date, so there isn’t really all that much reason (for me) to know about it either.
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@leroy They should be VERY worried, especially if they're counting on NMS sales numbers. People knew about NMS years before the release date because of what it promised. Hello Games is not over promising on "Light No Fire", and look at their reward.
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@bigpants are they counting on NMS sales numbers?
1. They could have an excellent marketing pipeline ready/in the works, but it hasn’t started yet because it isn’t time yet. LNF could be 1-2 years out or more!
2. I wouldn’t be surprised if they consider the mental distress post-release of NMS as not worth equal day 1 sales happening againNMS has had a long tail of sales and they have kept the company relatively small, hopefully they aren’t fully reliant on day 1 sales.
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One lesson they could have learned from NMS is that since they have had so many sales after day 1, they don’t need to put all their energy into a day 1 splash and instead prepare a business plan for content releases over time.
It’s less emotionally draining, more sustainable business. The employees, business, and players all benefit.