‘As seasoned authors and broadcasters, they also embraced podcasting because it put them in control.
“You don’t need to dumb down to get an audience…We can rely on our listeners to be interested”’
https://www.wsj.com/arts-culture/how-two-irreverent-historians-made-their-podcast-a-global-sensation-81de0a1b?st=pDugvH&reflink=desktopwebshare_permalink
