RESEARCH: Disabling your comment section? Could backfire.
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RESEARCH: Disabling your comment section? Could backfire.
Audiences often value genuine feedback and interaction and view influencers who turn off the comments as less authentic, even when they include criticism and negative comments.
Research: What Happens When Influencers Turn Off Comments
Influencers are often targets of online negativity, and how they respond to this feedback can have important ramifications for their personal brands and the effectiveness of their product endorsements. Recent research shows that one commonly employed tactic — turning off social media comments — can undermine influencers’ key assets: their persuasiveness, likability, and perceived sincerity.
Harvard Business Review (hbr.org)
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