I'll never stop being amazed that journalists are using Elon Musk's rancid propaganda platform to complain about newspaper owners' interference with editorial content.
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I'll never stop being amazed that journalists are using Elon Musk's rancid propaganda platform to complain about newspaper owners' interference with editorial content.
Marty Baron, former Washington Post editor, did it on Friday.
Irony is too meek a word to capture this kind of willful blindness...
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@dangillmor Dan, you know the reason. They do not have alternate platforms with anywhere approaching the same reach. That's the whole ball game.
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@lauren @dangillmor Are they trying to establish a base somewhere else in parallel, though? That’s the long game here.
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@jpanzer @dangillmor I don't think so. The social graph is everything, and they have no way to recreate it elsewhere effectively.
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@dangillmor @jpanzer How would you suggest they try? I've seen journalists attempt to get going on other platforms, and they almost always fizzle out at a tiny fraction of their Twitter followings. I don't blame them for not burning more time dealing with tiny pieces of the pie rather than the big giant one. The only solution is for Musk to not control that platform.
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My experience as a journalist is that Twitter doesn't boost my traffic by any noticeable measure. Story tweets that get 10s of 1,000s of views simply don't translate to increased traffic to those stories. What's more, a fair number of journalists' followers these days are no longer active because they have left or greatly scaled back their use.
Leaving Twitter behind is the right thing to do. And if that's not feasible, scaling back use is crucial. Staying there means you think the value of your tweets outweighs the harm Twitter is inflicting on a free press and democracy itself. And that's simply not the case.
