Clearly the CEO does not understand the job to be done for Whole Foods.
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Clearly the CEO does not understand the job to be done for Whole Foods. The only reason to shop there is because you feel that you don’t pay enough for groceries. You hire Whole Foods to assuage your guilt.
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Matthew Lyonreplied to Asymco last edited by [email protected]
@asymco This is a really bad take - I have family with a combined 50 years in the grocery business, the thing I hear repeatedly about choice of grocery store: location, location, location
That, or being Trader Joe’s, whose fans have a level of fervor even Whole Foods can only dream of
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@mattly In that case they can charge as much as they want, can’t they?
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@asymco it’s been related to me that this is apparently a joke – and while I know WF’s reputation, I also have lived experience that they are sometimes cheaper than the “neighborhood, locally owned” grocery store that is actually closer