The Truth About Emanuel didn't do so well at the box office

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This is a bit misleading, it was only in 11 theaters before going to streaming so it can't be compared with a standard wide release film. Like Bird Box was a massive hit for Netflix but you could say it only sold a few tickets (because it only appeared in a couple theatres)

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Total sales ~$125 thousand

Estimated budget ~$1.3 million

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Even for 11 theaters, that's a dismal amount of ticket sales, surely?

One sold out screening alone would pull that much.

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Who cares about rottentomatoes? Especially the "critic" number?

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Most smaller movies don't sell out a screening. With 11 screens probably only running for a week it wouldn't have any marketing. $4044 according to box office mojo so that seems about right.

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Just wondering, what is the typical ticket price in the states?

Even if each cinema only had one screening a day, that's 77 screenings.

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#Box office receipts are not an indication of the movie quality.

Box office is a combination of how many theaters it was played in and how much marketing is behind it.

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In 2013 it was around $8. So for a $4044 take your looking at about 505 tickets sold. It's likely they probably got about 80-90% of this on the Friday and Saturday which is about 18-20 seats per theater per night for the opening.

All that said, yea the numbers are low but it's not entirely on the movie itself, this is the effect of marketing and availability. We contrast this with something like 50 Shades of Grey which is lower rotten tomatoes and lower IMDB but pulled in about a half billion because they marketed the hell out of it.

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I suggest you look at the bestsellers list on any online bookstore, it's 50% smut.

50 shades did well because horny women are an underappreciated demographic.

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do hashtags even work on lemmy?