@frncs.eu @mackuba.eu absolutely. Much appreciated to both of you for the info.The info does make me feel weird about the purposeful conflation of "ATproto", "BlueSky" the AppView, and "BlueSky Social" the company.Just feels like gross misrepresentation.However, I do realize this is something that probably won't be changed and will just feel like how a corporate federated platform would present itself. Because let's be honest, most corporations do some form of gross misrepresentation to benefit themselves in some way, usually profit.So it's not really a deterrent for those who don't plan on making an "ATproto" service with a specific branding.I just don't forsee bigger projects taking on the task because it will be hard to have their own identity or branding, if you wanna call it that. Casual users will just think everything is BlueSky.Which is exactly what's happening now, even though there are a few other appviews and PDS to use that aren't run by BlueSky.