@psychobunny Hey! Good to see you're still out there lol. I used to do some modding on phpBB3, and had ported a good portion of ADR to the phpBB3 system about the time you started on this project, it looks like. I would love to get in touch and see if we could maybe continue this project, or if you'd be willing to collaborate on something similar.
[nodebb-plugin-facebook-pixel] Facebook Pixel Tracking for NodeBB
Yesterday I created a plugin to track the user actions on the client-side and send them to a Facebook Pixel. I hope it will be helpful. If you like the plugin, don't mind giving it a star on GitHub.
How The Facebook Pixel Works
When someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you'll know when a customer took an action after seeing your Facebook ad. You'll also be able to reach this customer again by using a Custom Audience. When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimisation.
npm install nodebb-plugin-facebook-pixel