The goal is manifold; one for example is to have AI agents talk to your customers in your Instagram shop when they have questions.

Another example is internal tools at Meta; obviously I can’t go into too much detail, but the AI tools help the development workflow a lot.

AI also pairs well with the smart glasses like the Raybans or Orion. You might not like it, but having your glasses explain your health insurance at the hospital or be a personal fitness coach at the gym are actually very helpful use cases.

Source: I work at Meta, and am very bullish on the future of AI