Aboit ten years ago I had XM Radio in my car. Came for free for the first year, then renewed me for $30 for the following year as part of the promo of getting the car. I occasionally used the service for Comedy Central radio and a couple other things, but was largely playing audio off my phone from Spotify/MP3s.
After those two years an XM rep called me since my subscription was about to expire. They wanted $15/mo or $150 for the year. I laughed and said the most I’d pay would be $50 for a year. They tried to argue with me before I cut them off and told them “Look, here’s the deal. Either you find me some special that brings the price down to that rate and get some money from me or you get no money from me since I’ll be canceling my service. You’re selling a service that I don’t need and has limited benefit to me that my phone hooked up to my car can’t do.”. After a few minutes they found me a special and got approval from their manager. That wound up being my last year of using the service.
It’s dumb how much publically traded companies try to squeeze their" customers" and staff to drive up value for their true customers, the share holders. It’s such a short term view on life and value.