@shlee @cameron if we believe this quote from the article, which seems to be from Abigail Thorn...
"“When you’ve been on Nebula for a certain amount of time you get the option to buy a piece of the parent company. Standard actually invented an entirely new kind of cooperative corporate governance to make this happen”."
... then it seems reasonable to assume that not every creator owns a part of standard. They might, eventually. But we don't know.
I think it is reasonable to be sceptical.