The question I would pose is this: Are social media platforms common carriers, without liability for their transmitted content, but also enjoined from snooping, selling ads, discriminating based on speech content.
Or are they publishers, who own their content, are legally responsible for it, can make editorial choices based on editorial policy, and can monetize the content?
It seems to me they have been trying to have it both says since the litigation over section 230 of the CDA.