You can say the desire to be pretty is submission to patriarchal norms. Okay. But it's worth adding that patriarchy pathologizes this in cis and trans women (e.g., "autogynephilia"). Women who know their own value, as it were, are treated as "jezebels" who sexually manipulate men for their own ends.
Also, female beauty was considered important even in the egalitarian and women-dominated societies we know of such as Minoan Crete.
So eh. Let people do what they want.