There's an open-source alternative to Last.fm, which is most pleasing.
It's called ListenBrainz, from the folks at @metabrainz
You can also import and sync your Last.fm data, which is great because I've a lot of scrobbles and I'd be bereft if they were to vanish.
Anyway, you'll find me here: https://listenbrainz.org/user/gavomatic57/
Much like Mastodon it is supported by donations rather than ads, so it's worth slinging them a few quid each month. Excellent.