I mean, having said what I said in the OP, I'm actually thinking that in the case of Gen AI, we really should be pushing against it BECAUSE of the environmental impact.
"In her latest study, the researcher demonstrated that producing a high-definition image using artificial intelligence consumes as much energy as fully recharging the battery of your cell phone."
https://www.dawn.com/news/1859284
And tech companies want to integrate this into all aspects of our life.