@hrefna 1) wouldn't have been doing it if i'd thought it was a net-zero-or-below benefit. grasping at straws means sometimes you come up short.
spoken plainly: thought i was; open to suggestions.
2) in writing this I came up with a useful response to the original question that isn't nearly as glib or off-the-cuff: fucking with data in an app is something that a) is REALLY easy to do (i.e. passes the hassle hurdle), b) SOUNDS, at least, like it's got a non-zero impact, and c) tickles the part of the brain that takes delight in being a puckish rogue.