@Edent It isn’t just the referrals - we have developed clever ways of figuring out why stories performed well (or didn’t) - it’s the fact that reach is intrinsically limited on Mastodon. Mastodon is not big social media - and that’s both by design and OK. The interconnected small communities are something to celebrate instead of making case after case about why the numbers and features are different.
Many journalists still use it, just not for reach.