@rgm I made this same observation awhile back when some old pics of the Apple Store came into my timeline… all the marketing, photography, etc were around all the ‘real things’ you could do that would be augmented by your computer… Generative technologies, like iMovie, iDVD, etc. Now everything is about being passive… watch our TV shows, listen to our music service, etc. Having a pocket/wrist computer actually sucks, because it’s literally always with you.