@hrefna There's a perennial problem with online discussions on these sorts of subjects - the people with actual knowledge on the matter are either professional salespeople, so everything they say should be taken with salt (e.g. the CEOs) or aren't talking (most other professionals). The signal to noise ratio on the Internet isn't great at the best of times, and this is all before you add in the fandom attributes. There are conclusions that can be drawn, but they come with error bars.