"The latest phase of the digital media transition, the rapid rise of short-form video, is arguably an even bigger step-change.
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"The latest phase of the digital media transition, the rapid rise of short-form video, is arguably an even bigger step-change. Platforms such as TikTok and Instagram now dwarf Facebook, X and Bluesky among young people, and the same shift is under way among adults.
These platforms are fundamentally different. Text-based social media still favoured mainstream journalism, partly because pithy writing helps — and the chronological feed rewarded news. With the pivot to video, the balance tilts the other way. On TikTok and Instagram, the currency is charisma, energy and delivery: being first is less important than being hyper-engaging.
This is borne out in more Reuters data showing that even as social media began to cannibalise news websites, the most prominent news accounts on text-based social platforms were still mainstream journalists and news organisations. In video land, people are more likely to turn to influencers and content creators than traditional sources, not just for lifestyle content but for news."
https://www.ft.com/content/2262f82e-fb65-445b-b99c-b039c1b32ce9
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